As community managers, we sometimes overcomplicate things when we set out to create programs, services, and content for our audience. So we created a three-step process to make it simpler.
Step 1: Develop a product or service idea
Step 2: Create a lead magnet that gives your audience a quick win
Step 3: Bridge the GAP
G – Grab their attention
A – Affirm their need for something more
P – Place their trust in you
Podcast show notes available here: https://communitiesthatconvert.com/episode86