Unfortunately, today the world is flooded with brands jamming every communications channel with the hope of gaining prosperity and fame. As a result, connecting to customers is almost impossible—they hear, see, and engage only with the brands they understand. Branding is a process, not a goal. The goal is to surpass customers' expectations at every touchpoint so they feel the brand's love. Kim Rozdeba is passionate about branding and eager to share his three decades of branding insights and his five C's of branding. He has broken down the process of branding into five easily understood principles. To illustrate the principles, he uses real examples and results that anyone can follow and learn from.

ABOUT KIM:

Kim Rozdeba has lived a storybook life, from Europe on 10 dollars a day for a year to a Fortune 500 corporate leader, Olympic torch runner and founder of Youth Ag Summit, amateur chef to oenophile, Mousquetaire, snowboarder, and blogger to mentor. Now his time is as husband and father, VP of Communications at one of the top 100 global brands, and author of the new book Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties. He has over three decades of strategic planning, branding, and executing advertising and marketing campaigns, PR, and corporate communications in the agriculture, pharmaceutical, petroleum, airline, telecommunication, and automotive industries. His goal is to share his branding knowledge and wit with those eager to listen and learn. He resides in Calgary, Canada, with his wife and has three adult children.

 

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