In this episode of More Clients, Less Effort, we dive into the world of marketing with Bren Eifler, an entrepreneur with over 23 years of experience helping businesses grow. Bren shares valuable lessons on the importance of quality, systems, and nurturing relationships in business. A key takeaway is that quality matters tremendously — in your products and services, systems, strategy, and thought process. Shortcuts may compromise quality and damage your reputation and relationships. As Bren learned early on, being the cheapest competitor may lead to a race to the bottom that will hurt everyone. Bren also leverages timeless concepts around human behaviour — we all want to solve problems, achieve favourable results, and build solid relationships. This feeds into effective marketing, excellent salesmanship, and exceptional entrepreneurship. If you want to see your business grow amidst today’s challenging environment, tune in to hear Bren’s insights on leading with quality, structure, and humanity.