How Jules 'nailed' trendsetting in the beauty industry
March 19, 2024
In this episode of B2B Breakthrough, host Sharon Gai is joined by Julianna Dahbura, the founder of Deco Beauty, to explore how to build a strong brand, the importance of networking, and why entrepreneurs should focus on long-term goals.
In this episode of B2B Breakthrough, host Sharon Gai is joined by Julianna Dahbura, the founder of Deco Beauty, a popular nail-art sticker brand now sold in popular retailers like Urban Outfitters.
Join them as they explore how…
- Deco Beauty transitioned from startup to popular business
- To build a strong brand and community around a product
- To establish value of long-term goals in entrepreneurship
- And much more!
Julianna Dahbura is the founder of Deco Beauty, a popular nail-art sticker brand now sold in retailers like Urban Outfitters. Deco are “a community of nail art lovers who want to connect over our love of everything nails.” After starting in 2015 as a nail polish brand, Julianna pivoted to nail art, launching her range of stickers in 2020. She says that “Nails are all about what the wearer wants, and that’s why my stickers are different and why people can’t get enough of them!”
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