Is YouTube A Social Network?
May 3, 2022
My business as a social media coach and educator was built on YouTube, but is YouTube a social network? It’s probably a matter of opinion, but I want to explain why you shouldn’t think of it as a social network, and how you should approach it instead to get the best results for your business.
If you are a business owner using YouTube to reach customers and clients, this episode will help you understand how to approach YouTube to maximize your results and revenue.
There is lots of debate over whether YouTube is a social network or not, but no matter what we call it, you shouldn't think of it as a social network.
If you are using YouTube to market your business, you should think about it as a search engine, just like a blog or Pinterest (yup, that one too!).
Anyone who keeps using YouTube the same way they use Facebook or Instagram is going to waste a lot of valuable time not getting great results.
What You'll Learn In This Episode:
- Why you shouldn't think of YouTube as a social network
- Why is YouTube good for marketing a business?
- YouTube's #1 strength compared to traditional social networks
- Why it is so much harder to build relationships on YouTube
- The one type of business that CAN use YouTube like a social network
Want to streamline your social media?
"Posting & Hoping" is not an effective (or sustainable) social media strategy. Join me for 3 Secrets To A Streamlined Social Media Strategy to start narrowing your focus and increasing your results.
Links & Resources
- Episode 5: Is Social Media The Best Place To Market Your Business?
- Episode 8: Choosing the best social network for your business
- Episode 14: How To Deal With Complaints On Social Media
- Get the Profitable Pages & Profiles Workshop (special discount podcast listeners with that link)
- Submit a question to be answered on the podcast
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