Velkommen, A:R Nation! Thank you for checking out this installment of the Adulthood:Revisited podcast! Today's episode is going to be more of a technical, get-a-quick-win episode. Although I've been running my law office website for the last decade, I've had the chance to revisit much of what I've done with that anew as part of my new digital marketing endeavors. Getting a website up alone can seem like a monumental accomplishment, though the next question is how to you get eyeballs on it. That's where today's tool and tactic come into play. If you weren't aware, Google offers a whole host of tools for website owners. One of these tools is called GOOGLE SEARCH CONSOLE. Google Search Console provides website owners with a ton of information, like clicks, clickthrough rate, average position on Google searches, issues with your website and more! If your website isn't already connected to Google Search Console, get that done ASAP! One of the biggest challenges business owners face is determining what content should I create. This is where Google Search Console can make your life super easy. If you click on the 'Performance' tab, in the middle of the page will be some metrics. One of those columns will be labeled "QUERIES." Queries reveals to the website owner the top search terms people used that resulted in clicking on your website. Why is this powerful? Now you know the kind of content and keywords t double-down on as you create content. Also, by focusing on the search terms that aren't doing as well, you can create content that focuses on strengthening the results for those keywords. Don't dismiss this tactic because it seems too simple! It's really powerful, plus now you have content ideas for awhile! If you haven't played around with Google Search Console, I'd love to know what you think of this tactic, as well as any change in traffic you see! If I'm going to do something, might as well make it worth a damn. This is the Adulthood:Revisited Podcast. Google Search Console