This episode is the start-up story of Joey’s Hot Sauce, and how Joey Repice created an e-commerce hot sauce business that started as a love story - experimenting with his own all-natural ingredients in the kitchen for his wife, Lisa who suggested there should be a “healthy hot sauce” on the market. You’ll learn how he started, how to overcome adversity, and how Joey’s personal brand is his primary marketing weapon for selling his hot sauce. Visit Joey’s Hot Sauce here: https://www.joeyshotsauce.com and use SOTO20 to get 20% off your entire order. Key Points: Authenticity and truth is Joey’s brand. Funny nugget stories on how they named their hot sauce products (Joey’s Hot Sauce, Pricilla The Creeper, Hella Raiser, Lisa the Truffle Queen) Launch, list building, and brand strategies from Joe How people magically show up when you keep your vision going forward Connect with Joey Repice: Website: https://www.joeyshotsauce.com Facebook: https://www.facebook.com/joeyshotsauce Instagram: https://www.instagram.com/joeyshotsauce