You wake up after a night on the town. As you fumble for coffee and relearn the English language, images of last night flash by. You don’t remember everything, but you’re sure that every eye was fixed on your sweet dance moves. That is… until you see the video your friend sent you of you shuffling around and zombie-rawring strangers to Thriller. Wouldn’t it be great to always know how others see you?
Today, we’re talking about brand tracking with Angeley Mullins, CMO & CGO at Latana Brand Tracking, to find out how you can gain the context to push your branding to the next level.
Join us as we discuss:
- How brand tracking goes beyond data-driven marketing to provide true context
- The pitfalls of forgoing brand tracking
- The importance of authenticity in branding
Now that you know the secrets to brand tracking, are you ready to referee the battle between sales and marketing or learn more about post- pandemic selling? Check out the full list of episodes: The B2B Revenue Executive Experience .
Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo, Gessie Schechinger of OnCourse
Check out our three most downloaded episodes:
- 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Et Tu, Brute?: How Leaders Can Overcome Deceit & Sabotage
- You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov
If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest