The Benefits of Hiring a Public Relations Specialist
Andrea Pass Public Relations secures press coverage to grow brand awareness and drive sales for businesses, consumers, authors, non-profits and more.
"You've got to be in it to win it." If the press is not talking about you, your business, your product, your book, etc., then how do clients, customers or other buyers know about you? Media coverage is an important part of the marketing mix. It provides editorial endorsement and evergreen content to be used over and over again on websites and on social media.
Public Relations is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception.
Andrea Pass creates and implements public relations campaigns in a wide range of categories including consumer products, lifestyle, business-to-business, education, health/wellness/fitness, beauty, food, authors, non-profits and more. Andrea Pass Public Relations (www.AndreaPassPR.com) has expertise in national, regional, and local media relations outreach. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.
Andrea Pass serves on the Board of Directors of the non-profit United Inventors Association (UIA), Workshop Council Chair for The Performance-Driven Marketing Institute (PDMI), Membership Roundtable and Access to Excellent Host of the New Jersey Association of Women Business Owners (NJAWBO), and member of the National Association of Women Business Owners (NAWBO). She has created the webinar series “Resonate to Revenue.” Pass is also the Founder of Access Success Networking. She is a frequent guest speaker at events.
00:00 Andrea Pass
02:21 What is the difference between public relations and advertising?
04:14 What are the benefits of a press interview?
06:05 How does one grow awareness using media coverage?
08:29 A public relation specialist can direct your message and is affordable.
11:16 A first meeting
13:27 Public relations is right for any business.
Video option: https://youtu.be/h5LkAIS0TBQ