Episode 124: Your Demo Request Form Is Bouncing 85% of Your Prospects w/ Greg Dickinson
October 8, 2019
The bounce rate on requested demos on the website is 85%. The demo is the way to help that buyer understand what you do, presents the value, and acts as a trial for them on their own time. So don’t hold it hostage. On this episode, I interview Greg Dickinson, CEO of Omedym, about the dreaded software demo. What we talked about: 4 ways to remove friction from buyers Taking the time for meaningful discussion Products are actually customer acquisition tools Why you should open up the demo and let customers research on their own time To hear this episode and many more like it, subscribe to B2B Revenue Executive Experience here.
The bounce rate on requested demos on the website is 85%. The demo is the way to help that buyer understand what you do, presents the value, and acts as a trial for them on their own time. So don’t hold it hostage.
On this episode, I interview Greg Dickinson, CEO of Omedym, about the dreaded software demo.
What we talked about:
- 4 ways to remove friction from buyers
- Taking the time for meaningful discussion
- Products are actually customer acquisition tools
- Why you should open up the demo and let customers research on their own time
To hear this episode and many more like it, subscribe to B2B Revenue Executive Experience here.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group
Check out our three most downloaded episodes:
- Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
- Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
- Episode 302: Inspiring Action Through Storytelling with Karen Eber
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