How niching down opened up opportunities for Jessica Rhodes Jessica Rhodes is always listening. She started her entrepreneurial journey as a virtual assistant, and simply by listening to what her clients were asking for, created a way to increase their visibility and give them more opportunities for success. She is the Founder and CEO of Interview Connections, which is a highly-focused service that books guests for podcasts. What will you learn in this episode: *How Jessica started a business out of her home *The challenges she faced once clients started knocking, and how she figured out the way to scale her company *How to properly pitch a guest for a podcast *Specific things potential podcast guests can do to raise their chances of getting booked for a podcast interview *Steps Jessica took to scale a service-based business *The steps Interview Connections takes to make sure she can guarantee podcast interviews for her clients Links mentioned in this episode: *Jessica's podcast booking business: InterviewConnections.com *Interview Connections TV *Dream Business Academy *Melanie Benson Strick Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.