Five Change Principles You Need to Master with Donna Henderson
May 14, 2019
What do you imagine is one of the most important career-building skills to have in your arsenal? According to Donna Henderson, a veteran of ATT, BlackBerry and Samsung, producing change in these large companies is all about one thing: building relationships. Henderson is now Chief Marketing Officer at Evoque Data Center Solutions. Change is her business. In this interview Henderson outlines five principles for change: First Change Principle: Never Assume That Everyone Is REALLY on Board with Your New Strategy Second Change Principle: Get Everyone’s Buy-in by Interacting One-on-One Third Change Principle: Learn Patience Fourth Change Principle: Change Is Happening Fast, Don’t Just Go for the Cool Fifth Change Principle: The Best Marketing Technology Is Relationships
What do you imagine is one of the most important career-building skills to have in your arsenal?
According to Donna Henderson, a veteran of ATT, BlackBerry and Samsung, producing change in these large companies is all about one thing: building relationships.
Henderson is now Chief Marketing Officer at Evoque Data Center Solutions. Change is her business. In this interview Henderson outlines five principles for change:
- First Change Principle: Never Assume That Everyone Is REALLY on Board with Your New Strategy
- Second Change Principle: Get Everyone’s Buy-in by Interacting One-on-One
- Third Change Principle: Learn Patience
- Fourth Change Principle: Change Is Happening Fast, Don’t Just Go for the Cool
- Fifth Change Principle: The Best Marketing Technology Is Relationships
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo, Gessie Schechinger of OnCourse
Check out our three most downloaded episodes:
- 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Et Tu, Brute?: How Leaders Can Overcome Deceit & Sabotage
- You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov
If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest