How to create opportunities in a crowded industry with Eliot Wagonheim If you’re in a crowded industry, how do you stand out and attract more of the right clients? That’s what Maryland lawyer Eliot Wagonheim was struggling with seven years ago. His solution was to overhaul his marketing plan and business model. As a result, his business looks very different today. Today, Eliot has a regular column in a regional business magazine, Smart CEO, he is a contributor to The Huffington Post, he has a podcast, and oh, yes, he’s a busy lawyer, too. In this episode, Eliot will discuss how this shift in marketing has had a dramatic impact on his business. What you'll learn in this episode: *The step-by-step process Eliot took to find out where to spend his marketing time *The one question to ask when figuring out your market *How he used his best clients as the base for his future marketing and business plans *How he got a regular column in Smart CEO Magazine and how he became a contributor with The Huffington Post *Eliot answers the question, "Is this type of marketing worth the effort?" Links mentioned in this episode: Wagonheim.com Fire, Aim...Ready: Management: The Start at the End Approach to Crushing Competition, Crafting Culture, and Cementing Relationships Business 3.0 podcast Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.