Ep 469 - Maximizing Social Influence: Creating Strategic Alliances To Expand Your Influence & Income with Brandon Barnum
January 26, 2024
Brandon Barnum is a highly respected author, CEO, and speaker, known for his expertise in strategic alliances, referrals, and social influence in business growth. Drawing from his experiences in the mortgage industry and his mentorship under Mark Victor Hansen, author of "Chicken Soup for the Soul," Barnum strongly advocates for the power of strategic alliances and referrals in business growth. He emphasizes the importance of setting clear, written goals and using a book as a tool to build a business and attract more clients. His personal success in the mortgage industry, where he found that adding value to other professionals and businesses serving homeowners led to more referrals, has shaped his perspective on these strategies. To learn more about Barnum's insights, join Kim Thompson-Pinder and Brandon Barnum on this episode of the Author to Authority podcast.
Brandon Barnum is a highly respected author, CEO, and speaker, known for his expertise in strategic alliances, referrals, and social influence in business growth. Drawing from his experiences in the mortgage industry and his mentorship under Mark Victor Hansen, author of "Chicken Soup for the Soul," Barnum strongly advocates for the power of strategic alliances and referrals in business growth. He emphasizes the importance of setting clear, written goals and using a book as a tool to build a business and attract more clients. His personal success in the mortgage industry, where he found that adding value to other professionals and businesses serving homeowners led to more referrals, has shaped his perspective on these strategies. To learn more about Barnum's insights, join Kim Thompson-Pinder and Brandon Barnum on this episode of the Author to Authority podcast.
Episode Outline:
(00:02:16) Leveraging Social Influence for Business Growth
(00:02:16) Leveraging Social Influence for Business Growth
(00:04:05) The Referral Partner Blueprint for Business Growth
(00:08:32) Building Trust and Loyalty through Consistency
(00:14:23) Strategic Alliances: Building Trust and Adding Value
(00:19:55) The Power of Asking for Referrals
(00:30:48) The Power of Written Goals
Bio:
Brandon is a serial entrepreneur and CEO of HOA.com - the #1 Referral Network for Home Service Professionals. While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, Brandon increased his annual income 10X in 18 months from $20k to $200k. Brandon has since closed over $500 million in transactions by referral and has founded multiple online referral platforms and networks, connecting more than 5 million members in 195 countries. Brandon served as CEO of Codebreaker Technologies AI, the world's first personality-based AI for sales. Brandon is passionate about empowering business owners and professionals with a step-by-step system for attracting profitable prospects and expanding their income, influence, and impact.
This is the way to find my book Raving Referrals, as well as an online course that they can complete to get a certificate. My goals is to empower everyone who listens to grow their business and improve their lives.