Brand is what people say when you walk out of a room. So how do you control the conversation when you’re not there to hear it?
Today’s guests, Chris Smith, Chief Revenue Officer (CRO), and Matt Richards, Chief Marketing Officer (CMO) at Aqua Security, talked about the strategic ecosystem of sales and marketing and how they have to work together to win.
Join us as we discuss:
- Why working together for a shared goal is important
- What should and shouldn’t be measured for ROI
- Why empathy over ego is the key to success
Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.
Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo, Gessie Schechinger of OnCourse
Check out our three most downloaded episodes:
- 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Et Tu, Brute?: How Leaders Can Overcome Deceit & Sabotage
- You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov
If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest