Episode 272: Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
May 2, 2023
A Chief Information Security Officers (CISO) leads an extremely demanding role and is constantly bombarded with numerous sales pitches. So having a great product alone does not guarantee that a CISO will buy it. To increase your chances of success, it is essential to tailor your approach to meet their specific needs and interests. But there is more to it, and this raises the question... What are the best practices when selling to a CISO?
To help us with this topic today, we have Kenneth Foster, VP of IT Governance, Risk, and Compliance at FLEETCOR
Now that you know how to successfully sell your product to a CISO…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.
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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group
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- Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
- Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
- Episode 302: Inspiring Action Through Storytelling with Karen Eber
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