I mentioned a few interesting things that you might want a little bit more information on in this episode. First of all, there are many sources for the numbers of individuals playing these mobile app games - including the companies themselves, but here’s an entertaining post about it. 

I also mentioned the Zeigarnik effect, which you can read about here. 

Habit stacking is a fairly recently coined phrase, and this article gives a brief overview of how it works.

And here's a little visual metaphor for time, as shared with me by my wonderful colleague, Margaret. 

And finally, in case you thought I was exaggerating…. Nope. Here’s the Wikipedia entry that describes the condition of being addicted to chocolate, and why it happens. Told ya! 

As always, you can find me over on LinkedIn and the podcast is now available on iTunes, Spotify and more, so don't forget to subscribe!