Learn about the four essential community engagement metrics you should be using to measure the health of your online community.
Knowing where to start to measure the health of your online community can feel overwhelming. We recommend using these four essential community engagement metrics, or KPIs (Key Performance Indicators).
Four Essential Community Engagement Metrics
These are my go-to metrics and are also important for most campaigns:
- Overall growth rate of the community and the percentage of growth of the community from month to month.
- Engagement rate and how many people are engaging with materials, conversing, applauding and amplifying your content.
- Benchmarking and how you’re doing against yourself and your competitors in your niche.
- Conversion rate and how many people take action or purchase something.
Is there one more metric that is more important than another?
Answer: It’s hard to pick one, but your conversion rate is hugely important. However, with tweaks to other items, it may impact the conversion rate, so they’re interconnected and interrelated. You have to understand how they play with each other.
Take Action
Choose your KPIs and share them with us in our Facebook group which metrics you choose to track so we can help you with step 2, which is choosing a tool. We will cover the tools in next week’s episode. sign up below to get a reminder.
How to reach Kami:
If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat.
How to reach Madalyn:
If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar.
Join Our Community
We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or go directly to our Facebook group (shhh. The codeword is ACTION)!