Regardless of what you do, the last year’s been crazy —
COVID, protests, election madness, strange Kubrick obelisks popping up…
But if you’re in sales, you can add another 2020 disaster to the list:
Plummeting prospecting response rates.
To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.
In this episode, we discuss:
- Why response rates are plummeting
- How to create an authentic personal brand
- Why intentionality is key to stopping the response rate drop
Check out these resources we mentioned during the podcast:
- https://stopthesalesdrop.com/
This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo, Gessie Schechinger of OnCourse
Check out our three most downloaded episodes:
- 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Et Tu, Brute?: How Leaders Can Overcome Deceit & Sabotage
- You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov
If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest