Want to attract strong leads? Try podcasts says Tom Schwab Listen to your customers because they will tell you everything you need to know. But what if you need to attract the attention of those customers first? Tom Schwab suggests you take a closer look at podcasts to attract them. He says you should find podcasts that appeal to your target audience and share your expertise there. If you listen to this episode, you’ll learn how to turn those listeners into something more. What you'll learn in this episode: *How to attract the right customers for your business *Why a military background offers everything you need to start a business *How to start a conversation with someone who could be a future customer *How to grow your customer list *Why other marketers focus on the wrong number in terms of lead generation *How Tom has been able to stand out in a crowded, competitive marketplace *Why what used to work in marketing doesn't work now *How to turn listeners into leads Links mentioned in this episode: Connect with Tom Schwab on LinkedIn InterviewValet.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.