The B2B Revenue Executive Experience
Episode 296: Personalization and Authenticity in Sales Communication with George Storm
December 26, 2023
In recent years, there has been a noticeable decline in attention spans, which poses a challenge for sales professionals aiming to achieve and sustain optimal sales performance. So we were wondering… What are the sales communication strategies that adapt to different generations for achieving optimal sales performance? To help us with this incredible topic, we have George Storm, CEO of Break the Box and Co-Founder of Skills. With over 22 years of experience in sales, George has perused both the B2B and B2C landscapes, with a track record of success along the way.
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GUEST: George Storm, CEO at Break the Box and Co-Founder at Skills

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