Ep 395 - All Selling Is Social With Bill McCormick
August 4, 2023
Discover the power of LinkedIn and the importance of providing value to clients in this episode of the Author to Authority podcast. Host Kim Thompson-Pinder interviews LinkedIn training expert Bill McCormick, who shares his journey from sales to entrepreneurship. Bill emphasizes the significance of building relationships and adapting marketing strategies to meet the needs of the target audience. He cautions against blindly copying strategies from gurus and stresses the importance of qualifying both the client and oneself before attempting to sell. Transitioning into business conversations is seen as a personalized skill that requires establishing connections and providing value. The conversation also discusses the benefits of writing a book and using automation to connect on LinkedIn.
Discover the power of LinkedIn and the importance of providing value to clients in this episode of the Author to Authority podcast. Host Kim Thompson-Pinder interviews LinkedIn training expert Bill McCormick, who shares his journey from sales to entrepreneurship. Bill emphasizes the significance of building relationships and adapting marketing strategies to meet the needs of the target audience. He cautions against blindly copying strategies from gurus and stresses the importance of qualifying both the client and oneself before attempting to sell. Transitioning into business conversations is seen as a personalized skill that requires establishing connections and providing value. The conversation also discusses the benefits of writing a book and using automation to connect on LinkedIn.
Episode Outline:
Episode Outline:
(00:00:00) From Sales to LinkedIn Training
(00:05:54) The Importance of Building Relationships in Sales
(00:10:59) The Importance of Being Open-Minded
(00:16:17) Transitioning from Relationship Building to Sales
(00:21:25) Initiating Business Conversations
(00:26:05) Benefits of Writing a Book
(00:31:25) Automation for Connecting on LinkedIn
Bill has been using LinkedIn for sales since 2013 and have been teaching others how to do the same thing since 2016. My journey and training philosophy has evolved from ‘you have to do it this way’ to ‘let’s find a way that is going to work for you’.
This new evolving philosophy made me realize that there’s no one single way to approach sales- cold calling, email outreach, in-person, video, social, they all have their place and can all be effective.
That realization has led me to start writing my book, “All Selling is Social” where I encourage salespeople, business owners and entrepreneurs to step out the silos or echo chambers that they’ve spent the most time in and try new and different things.
If you’re a sales/marketing leader, business owner and/or entrepreneur and want to talk more about how “All Selling is Social” I invite you to a call. I’m passionately curious about learning from others and hearing your specific point of view.
If you’ve read this far and would like to connect with me, PLEASE send a personal note telling me the reason for the connection request.
I look forward to getting social with you!!
bill@allsellingissocial.com | 518.598.9625
Bill has been using LinkedIn for sales since 2013 and have been teaching others how to do the same thing since 2016. My journey and training philosophy has evolved from ‘you have to do it this way’ to ‘let’s find a way that is going to work for you’.
This new evolving philosophy made me realize that there’s no one single way to approach sales- cold calling, email outreach, in-person, video, social, they all have their place and can all be effective.
That realization has led me to start writing my book, “All Selling is Social” where I encourage salespeople, business owners and entrepreneurs to step out the silos or echo chambers that they’ve spent the most time in and try new and different things.
If you’re a sales/marketing leader, business owner and/or entrepreneur and want to talk more about how “All Selling is Social” I invite you to a call. I’m passionately curious about learning from others and hearing your specific point of view.
If you’ve read this far and would like to connect with me, PLEASE send a personal note telling me the reason for the connection request.
I look forward to getting social with you!!
bill@allsellingissocial.com | 518.598.9625