Author to Authority
Ep. 369 Branding for High Dollar Sales with Johanna White
June 5, 2023
Are you an entrepreneur, speaker, or coach looking to take your business to the next level? If so, you won't want to miss this episode of the "Author to Authority" podcast hosted by Kim Thompson-Pinder. In this episode, Kim interviews Johanna White, a successful visual branding strategist and award-winning graphic designer who founded Design by Joe
Are you an entrepreneur, speaker, or coach looking to take your business to the next level? If so, you won't want to miss this episode of the "Author to Authority" podcast hosted by Kim Thompson-Pinder. In this episode, Kim interviews Johanna White, a successful visual branding strategist and award-winning graphic designer who founded Design by Joe
Highlights
·         Increasing prices through brand positioning
·         Adding value to brand experience
·         The Power of Branding for Business Success
 
Johanna shares her personal journey of building a luxury brand and offers tips on how to brand yourself to charge more in your business. She emphasizes the importance of understanding your value and promoting it intentionally through every touchpoint. The conversation also covers recognizing your expertise and focusing on your strengths, and the benefits of working with experts in specific fields. Don't miss this valuable episode that will empower you to step into your full potential and charge what you're worth. 
 
Johanna White is a visual branding strategist and award-winning graphic designer who designs premium brand identities that create impactful first impressions. 
 As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide, helping them to attract more raving fan clients than they know what to do with, and be as delightfully expensive as they deserve to be.
 
 Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “ Brand Magician & Dreamer Extraordinaire” for top performers, goal-oriented individuals and brands.