In this episode of More Clients Less Effort, Tim Hyde chats with his good friend Andrew Lawson, the founder of two successful businesses — Just Ninety and Best Practice Consulting.  We dive into Andrew's journey, starting with his impressive 500% turnaround of a dental practice which sparked his passion for business transformation, and then explore his transition from traditional consulting to focusing on training within organisations. Tim and Andrew share valuable insights on financial discipline, efficient team building, and effective communication. They also give you a peek into how tools such as Hotjar and ChatGPT can help you gain crucial insights into user behaviour so you can work on improving the overall user experience, ultimately saving time and enhancing the content creation process. During the conversation, Andrew shares the pivotal need to adapt to digital training during the challenges posed by COVID-19 and his unexpected health scare that led him to reevaluate his business model, eventually leading to the launch of Just Ninety.  This episode will equip you with valuable advice and enlightening outlooks that can help you to take your business growth to the next level. WHAT YOU’LL DISCOVER IN THIS EPISODE: How Andrew Lawson got into the consulting business (01:31) Fundamentals of what makes a business successful (04:52) Elements that may make a big difference in allowing a great turnaround each year (07:14) How Just Ninety came about (11:11) Hotjar as a heat map to help you track your website visitors’ behaviour (16:48) LinkedIn as a tool for tapping target clients and ChatGPT for brainstorming ideas for posts (19:56) Fiverr as a tool for hiring experts for specific tasks (23:22) Quickfire questions with Andrew Lawson (25:21) Learn more about your ad choices. Visit megaphone.fm/adchoices