The B2B Revenue Executive Experience
Episode 283: Customer Engagement 2.0: How to Win Customers in the Digital Era with Giles Giddings
September 26, 2023
In the digital era, customer engagement is a top priority for businesses across industries. With the rise of technology, customers have more information and choices at their fingertips than ever before. This has led to a shift in power, with customers now holding more control over their purchasing decisions. So, we are wondering... What are some innovative methods for businesses to engage and connect with their customers? To shed light on this important topic, we are joined by Giles Giddings, Global VP of GTM Enablement at Mimecast. Giles is an accomplished sales enablement and strategy executive with twenty years of experience building high-performing sales teams and selling to enterprise customers. In the past decade, he has specialized in designing and executing data-centric enablement strategies that resonate with CRO objectives, driving consistent and sustainable revenue growth.
Now that you know how to meaningfully and successfully engage with your customers, learn other innovative methods you can leverage in the digital age. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

Guest: Giles Giddings, Global VP of GTM Enablement at Mimecast

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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

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