Get new clients by creating a WOW factor with John Dwyer If you’re a business owner trying to attract the attention of new clients, then you’ll want to hear what John Dwyer says. His methods are different than what you may have heard before. He calls it direct response marketing...with a twist. I really enjoyed my chat with JD, who is from Australia, and he spills the beans on his WOW attraction formula, which he says is responsible for $15 billion dollars in extra sales for businesses in a wide range of industries. We talked about so many topics - from a proven method that keeps customers focused on what you’re offering and not how much they’re paying, to the one thing you need to have to find success in business, to what’s really wrong with your website. Chances are, you’ll end up with pages of notes, like I did. What you will learn in this episode: *Why most small- and medium-sized businesses are leaving money on the table *How a shift in thinking for those same businesses can mean money in the bank *How JD takes direct response marketing and puts a WOW spin on it *How to hook customers into a repetitive spending pattern, whether they like it or not *Why most advertisers get it wrong (which ends up in lost money BIG-time for small companies) *Why your website is likely losing you business - and what you can do to fix it *The exact strategies you can use to stand out in a crowded marketplace *How he pulled comedian Jerry Seinfeld out of retirement for a HUGE marketing win Links mentioned in this episode: Free ticket to JD's live event, "Explode Your Sales," in Santa Monica, California June 1, 2016. Click here to get it. Marketing case studies - TheInstituteOfWow.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.