Optimizing eCommerce Ad Spend with Brendan Hughes, CEO at Optily
The eCom Ops Podcast
Optimizing eCommerce Ad Spend with Brendan Hughes, CEO at Optily
November 10, 2021
In this week’s episode of the eCom Ops Podcast, Norbert Strappler is joined by Brendan Hughes, CEO of Optily. They discuss strategies to optimize ad spend for better conversions, how to divide funnel-based marketing spend, and integrating digital tools for eCom decision making.
 
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Previous guests include: Rishi Narayan of Underground Printing, Greg Poirier of CloudKettle, Yoni Kozminski of Escala and MultiplyMii, Gabriella Yitzhaek of Smartrr, Jason Butcher of Parallel Payments, Brian Beck of Enceiba, Yahav Hartman of Madgicx, Author and Public Speaker Karl Lillrud, Mason Lin of Yuansfer and Lisa Popovici of Cartloop.

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