Optimizing eCommerce Ad Spend with Brendan Hughes, CEO at Optily
November 10, 2021
In this week’s episode of the eCom Ops Podcast, Norbert Strappler is joined by Brendan Hughes, CEO of Optily. They discuss strategies to optimize ad spend for better conversions, how to divide funnel-based marketing spend, and integrating digital tools for eCom decision making.
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