Dave Lakhani is an expert in learning design and building courses. He talks with Danny and Abe about his formulaic approach and the importance of starting strong. We also get insights into trends and in-course marketing techniques.
Dave Lakhani, founder and CEO of Bold Approach, is an award-winning author and recognized expert in business growth strategy.
In this episode we discuss:
Developing courses with shorter attention spans in mind.
The benefits of using clear, bite-sized sections throughout the course.
The benefits of having a course-building expert help build your course.
Using research and analysis to inform the learning design for your course.
Using a basic formulaic process for course building.
Is it important to use a distributed learning option for your course?
Using internal marketing throughout your course.
Building courses for others.
Danny and Abe’s debrief.
“It is very worthwhile to create courses, because you really can change people's lives, their world and their experience of it with your unique knowledge, and I think that's becoming only more and more obvious.”
– Dave Lahani
Dave Lakhani is one of the nation's most recognizable experts on applied persuasion, human influence, sales and marketing and cults. He is an award-winning author and speaker who has spoken to more than 3 million people in 126 countries around the world over the past decade. Dave is also an entrepreneur whose companies have made the Inc. 500 list regularly. He is the founder and CEO of Bold Approach, a business consulting firm and the CEO of Growth Foundry Digital, a growth-focused digital marketing agency.
Dave's background in persuasion is unique. He was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion. That study continues today. He teaches businesses how to leverage psychological and biological responses to increase sales, change behavior and develop deeper relationships.
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