Course Lab: Lessons from Successful Online Course Creators
A Course-Building Formula (Dave Lakhani)
July 11, 2022
Dave Lakhani is an expert in learning design and building courses. He talks with Danny and Abe about his formulaic approach and the importance of starting strong. We also get insights into trends and in-course marketing techniques.
Dave Lakhani, founder and CEO of Bold Approach, is an award-winning author and recognized expert in business growth strategy.


In this episode we discuss:


“It is very worthwhile to create courses, because you really can change people's lives, their world and their experience of it with your unique knowledge, and I think that's becoming only more and more obvious.”

– Dave Lahani
Dave Lakhani is one of the nation's most recognizable experts on applied persuasion, human influence, sales and marketing and cults. He is an award-winning author and speaker who has spoken to more than 3 million people in 126 countries around the world over the past decade. Dave is also an entrepreneur whose companies have made the Inc. 500 list regularly. He is the founder and CEO of Bold Approach,  a business consulting firm and the CEO of Growth Foundry Digital, a growth-focused digital marketing agency.

     Dave's background in persuasion is unique. He was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion. That study continues today. He teaches businesses how to leverage psychological and biological responses to increase sales, change behavior and develop deeper relationships.



Resources or websites mentioned in this episode:



Credits:


     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.


Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript: A Course-Building Formula (Dave Lakhani)  coming soon


~~~~~