Jacqueline Ramos, Creative Strategy Director of the Barcelona consultancy, joins Paul to chat about an important development due to the Voice Paradigm Shift: "Invisible Branding". Also mentioned: the increasing importance of Audio Branding, well exemplified by Mastercard's new "sonic identity", unveiled this Spring. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com