The B2B Revenue Executive Experience
Episode 258: How B2B Companies Can Drive and Measure Growth Through an Event Strategy with Jonathan Kazarian
October 18, 2022
Events are one of the most underutilized tools B2B marketers have at their disposal. One event can propel your marketing efforts further than all the traditional methods combined. Events are so powerful because people willingly engage with your content, spend their valuable time, and give you their information. However, as an event organizer, you shouldn't be focusing on connecting a bunch of unrelated tools and trying to build your own tech stack. The event platform should be there to facilitate everything you need and have a single contact record that flows through all of the events throughout your annual event program. Is there any platform that can facilitate this? To help us with that topic today, we have Jonathan Kazarian, the Founder, and CEO of Accelevents. More specifically, Jonathan shares how events can impact your marketing game, what mistakes should B2B marketers avoid when hosting their events, how to engage with your audience both in virtual and in-person events, and how to measure their success. Join us as we discuss: -Two event mistakes B2B marketers must avoid -In-person versus virtual events -Your event attendees crave engagement
Now that you know the importance of events for your marketing game... learn how to apply other tactics and tools for a disruptive B2B marketing strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience and instructions on how to rate and review the show are here.

Guest: Jonathan Kazarian, Founder, and CEO of Accelevents

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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

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