The B2B Revenue Executive Experience
Episode 263: How Analytics Will Help You Acknowledge the True Value of Marketing with Mark Stouse
December 27, 2022
The difference between good and bad marketing can be seen in sales results, right? Yes and no. Though marketing is important to all companies, most business leaders see marketing as a support for sales and don't appreciate the value it drives. Mark Stouse, Chairman and Chief Executive Officer of Proof Analytics, is on a mission to change that game through data analytics. So how can data analytics help marketing teams drive revenue optimization and growth? Mark joins us to answer that question and discuss marketing innovation, revenue optimization, and how marketing can lead the way to deliver measurable business results.
Now that you have learnt about the importance of data analytics in driving revenue optimization, learn how to apply other tactics and tools to create a disruptive B2B marketing strategy. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

Guest: Mark Stouse, Chairman and Chief Executive Officer at Proof Analytics

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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

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