Back in the day, having a good SEO meant writing, publishing, backlinks, and never thinking about that strategy again.
Things have changed since then!
On this episode of the B2B Revenue Executive Experience, I chat with That Company CEO Ken Knorr, about all things Search Engine Optimization. Ken tells me all about how the pandemic and social media has changed the landscape for marketers worldwide. We touched on:
- Marketing opportunities as we transition to a new normal
- How social media affects Search Engine Optimization
- Approaching brand social and search strategy all up
- What role brand awareness plays in rankings on Google
This post includes highlights of our podcast interview with Ken Knorr, CEO of That Company.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group
Check out our three most downloaded episodes:
- Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
- Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
- Episode 302: Inspiring Action Through Storytelling with Karen Eber
If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest