The B2B Revenue Executive Experience
Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
October 17, 2023
Sales effectiveness is not a new theme on our podcast, nor in the sales world in general. But for many salespeople, it's still something mysterious, and they don't quite understand why they should even bother about it. In fact, we're also wondering... How does sales effectiveness translate into win rates and why are elements of a differentiated buying experience the most important factors that influence a buyer's choice of vendor? To shed light on this important topic, we are joined by Andy Paul, Host of The Win Rate Podcast, author of "Zero-Time Selling: 10 Essential Steps To Accelerate Every Company's Sales," "Amp Up Your Sales," and his new book, "Sell Without Selling Out: A Guide to Success on Your Own Terms."
Now that you learned about the interplay between sales effectiveness, win rates, and differentiated buying moments, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

Guest: Andy Paul, Host of The Win Rate Podcast

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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

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