Hello, there, A:R Nation! I'm currently working on my marketing plan for the upcoming year. I'm looking at quite a number of changes. One of the aspects of my marketing that I'm rethinking is audience targeting. Ask almost anyone about paid ads, and they'll tell you it's all about targeting. Follow-up with asking about targeting, and they'll tell you that you should know your ideal client's age, marital status, income level, children, stores they shop at, food they like to eat, music they enjoy listening to. Put another way, demographics. That's the way most mainstream marketers talk. about crafting their message and targeting their ideal audience. I invite you, however, to think about it slightly differently - zig whilst everyone else is zagging. And that's by focusing on psychographics. Psychographics goes deeper than demographics, and examines why people make the choices that they do. What are the fears, aspirations, goals, frustrations that drive people to make the decisions they make, especially when it comes to purchasing. Demographics is an outcomes-based analysis, while psychographics is a means-based analysis, and reveals a whole lot more information. So if you're like me and putting together a content marketing plan for the upcoming few months, in the battle for superior targeting between demographics vs psychographics, I invite you to check out and unleash the power of psychographics. Think about it the next time someone makes a 'silly' purchase. This is thee Adulthood:Revisited podcast.