Know Your Audience (Abe Crystal)
May 2, 2022
For this special 4-part series, Danny and Abe have been interviewing CEOs of successful course-building platforms. This week, Danny talks with Course Lab’s own co-host, Abe Crystal, co-founder and CEO of Ruzuku.
Over the past few episodes, Course Lab has gone beyond the design of courses, diving deep into the platforms that host them. We’ve been talking with industry leaders about their vision of the future and what that means for you as a course creator. Today, Course Lab features our own co-host, Abe Crystal, co-founder and CEO of Ruzuku, an online course platform focused on student engagement.
In this episode, Danny and Abe talk about industry trends, increasing engagement and why deeply connecting with students and potential students is paramount. We also get a sneak peek into some big news headed our way for Ruzuku, this week’s featured company!
In this episode we discuss:
In this episode, Danny and Abe talk about industry trends, increasing engagement and why deeply connecting with students and potential students is paramount. We also get a sneak peek into some big news headed our way for Ruzuku, this week’s featured company!
In this episode we discuss:
- The future of evergreen courses vs. more facilitated courses.
- Adding courses to an existing business.
- Offering additional products and services to an existing course.
- Broader trends in educational shifts to online learning.
- The importance of really knowing your students and what and how they want to learn.
“I think what we're seeing is people are shifting their time and attention and their budgets from some of those formats to online experiences that are finally now proving that they can deliver as good or better results.”
“The most important thing any course creator, or prospective course creator can do is just to get as close to your customers as possible.”
– Abe Crystal
Abe Crystal is the CEO and co-founder of Ruzuku, an online course platform focused on student engagement. He’s also a strategic advisor to Mirasee.
Abe helps authors, coaches, speakers, and other independent experts create their own online courses and learning communities. He and his team at Ruzuku are on a mission to usher in a new wave of independent, authentic teachers around the world and invest them with the tools and support to succeed—everything the clients need to create, sell, and teach amazing courses.
Abe is also the author of The Business of Courses, about the process of adding online courses to your product and services offerings.
Abe is an adjunct professor in the School of Education at the University of North Carolina-Chapel Hill. He specializes in learning design and user experience research and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill.
Resources or websites mentioned in this episode:
Abe’s website
- Guest: Abe Crystal
- Host: Danny Iny
- Producer: Cynthia Lamb
- Executive producer: Danny Iny
- Assembled by: Geoff Govertsen
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production: Post Office Sound
- Music soundscape: Chad Michael Snavely
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Music and SFX credits:
Music and SFX credits:
• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Know Your Audience (Abe Crystal) coming soon
Episode transcript: Know Your Audience (Abe Crystal) coming soon
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