Episode 289: Mastering the Art of Revenue Enablement with Andrea Abbate
November 7, 2023
More sales, more revenue.
Every business wants that.
Sometimes, your numbers seem like they’re getting stuck in the same place.
But revenue enablement might be the key you are looking for.
What is revenue enablement, and how does it help businesses drive more revenue?
To shed light on this important topic, we are joined by Andrea Abbate, VP of Global Enablement at Contentsquare. Andrea is a revenue enablement professional with over 20 years of experience and provable success in leading and transforming sales, go-to-market, and revenue enablement functions. Her career spans companies like LinkedIn, Showpad, and Mixpanel.
Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
Guest: Andrea Abbate, VP of Global Enablement at Contentsquare
Guest: Andrea Abbate, VP of Global Enablement at Contentsquare
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The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group
Check out our three most downloaded episodes:
- Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
- Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
- Episode 302: Inspiring Action Through Storytelling with Karen Eber
If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest