You’ve been doom-scrolling through your social media feed far too often lately and somewhere along the way, between silently refereeing flat- and hollow-earth arguments and signing petitions to bring back Knight Rider, you come across an obnoxiously immature joke that has you in stitches. Later, in a quiet moment before a meeting, your manager overhears you tell the joke — he cracks up. You’re instantly his new favorite. Filled with confidence, you try it on your CEO a couple days later… and she fires you on the spot. You tested it and it worked; how could everything go so wrong? Today’s guest, Tim Parkin, Presiden t at Parkin Consulting, says this is a trap most marketers fall into when it comes to testing — without understanding why something works, they fail to gain the deeper insights from testing that can truly transform their business.   In this episode, he shares: How to go beyond simple A/B testing and gain deeper insights Why most marketers get testing wrong How to set yourself up for testing success  Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.  Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.