The B2B Revenue Executive Experience
Episode 257: The Fundamental Shift From the Art to the Science of Sales with Todd Abbott
October 4, 2022
We never really had the data to know what was going on in the sales process. We just relied on the judgment of reps. Sales was a mysterious art. Now, we have tech for every stage of the process. With the right data infrastructure, we get the insights that enable us to convert sales from art… to science. We can now capture all that information to help you understand where and why you win, both tactically and holistically, across the sales process. This fundamental shift from the art of sales to the science of sales is changing revenue operations, sales, and leadership. Do you know why your best-performing reps are your best-performing reps? If not, tune into this episode and guest: Todd Abbott, EVP of Corporate Development at Mediafly, who shares how new sales technology enables true cross-functional alignment across sales, marketing, services, management, and backend systems. Todd covers the mystery behind sales success and how technology fundamentally changes the game.
Now that you know the importance of data-driven sales strategies… it’s time to learn how to change the way your team, company, or organization uses systems. Check out the full list of episodes here: The B2B Revenue Executive Experience.

Guest: Todd Abbott,  EVP Corporate Development at Mediafly

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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

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