The B2B Revenue Executive Experience
Episode 184: Leading Marketing with Empathy and Storytelling w/ Evan Knox
December 16, 2020
Business owners are approached by so-called marketing ‘experts’ daily and pressured to buy unrealistic solutions. This can be exhausting, costly, and valueless. But what if that wasn’t the standard? Marketing can be profitable, have a return on investment, and give insights to make data driven decisions. Today, I caught up with Evan Knox, CMO at Caffeine Marketing, to discuss the power of marketing and what you should look for as a business owner. We also talked about: How Evan started his career and why Caffeine Marketing was created Understanding the similarities and differences of Marketing and Sales Funnels Self-sabotage and how to avoid its pitfalls as a prospect Key attributes to successful marketers, business owners and clients For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

Business owners are approached by so-called marketing ‘experts’ daily and pressured to buy unrealistic solutions.

This can be exhausting, costly, and valueless.

But what if that wasn’t the standard?

Marketing can be profitable, have a return on investment, and give insights to make data driven decisions.

Today, I caught up with Evan Knox, CMO at Caffeine Marketing, to discuss the power of marketing and what you should look for as a business owner.

We also talked about:

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.


The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo,  Gessie Schechinger of OnCourse

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