Learn how to create target market strategies that sell themselves and help to build your online community. Learn to define your offerings and find the pain points of your community so you can create products and services that sell themselves.
Once you have a better idea of your ideal community member, you can start to test promo copy, email, visuals and video and other tactical elements when you know what motivates them.
Once you know what your community needs you can create products and services that will sell themselves.
Create a “help statement” which clearly states how you can serve your market. Fill in the blanks on this sentence:
I help (your target market) get (tangible benefit). Share it with us the Facebook group or on Twitter with the hashtag #CTCPodcast.
If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat.
If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar.
We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or go directly to our Facebook group (shhh. The codeword is ACTION)!