Leveraging the Benefits of a Customised Retail Media Network with Neilson Hall, Consultant and Retail Media Expert
February 9, 2024
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.
Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at IPG Mediabrands Commerce. Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at IPG Mediabrands Commerce.
Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.
Some of the topics we cover include:
- Using technology, data, and UX optimisation to gain a competitive edge
- The benefits of customising your own media network
- The challenge of achieving consistency in the retail media space
- What lies beyond the horizon in retail media
- Leveraging customer experience and funding performance marketing
Neilson is one of the pre-eminent thought leaders in the marketing space. He has consistently innovated and developed new products, driven huge incremental revenue for clients and agencies alike, and become a respected leader through appearances on mainstream television, radio, and prominent conferences worldwide. He has delivered integrated performance solutions at leading global brands, including British Gas, Amex, Direct Line, Thomas Cook, Adidas, GM, Apple, Dell, and Arcadia.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest