Retail Media Moguls
Welcome to The Retail Media Moguls podcast hosted by Stuart Adamson and brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry. We aim to make the podcast your go-to source for all aspects of the industry, including current and future trends and how companies can leverage retail media presence for accelerated growth. Put up your feet, grab a cup of your favourite brew, and learn how to turn your audience into customers.
Double Exposure and Measurement Challenges in Retail Media: An Expert Perspective from Anders Hjorth of EPAM Systems
November 23, 2023 • 37 MIN
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Joining us today from Paris is Anders Hjorth, Retail Media Consultant at EPAM Systems. Anders is an advocate and expert in retail media, the author of five retail media reports, and someone who has led retail media initiatives across leading organizations. Tune in and listen as Anders shares his insights on the evolution of Amazon Advertising and the Amazon DSP, his report on the state of retail media in Europe, the challenges and opportunities it presents, and the attribution challenge in retail media. There is much more as this is just the tip of the iceberg!
A Peek Into the Retail Media Ecosphere in India: A Conversation with Akanksha Sinha from StarQuik
November 9, 2023 • 32 MIN
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Today, we are joined by a special guest from India, Akanksha Sinha. She is the Head of Brand Partnerships at StarQuik, a digital platform for your grocery needs. Akanksha walks us through the retail media marketing ecosphere in India and shares StarQuik’s retail media strategies that pivot around technology and data-driven decisions. She also touches on the future of retail media and the opportunities for collaboration between brands and online retailers.
Driving Consumer Engagement in the Retail Industry: Leveraging AI and Collaboration with Kate Gleysteen, Director of Media at PDC Brands
October 26, 2023 • 39 MIN
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Today, we welcome Kate Gleysteen, Director of Media at PDC Brands, for a deep dive into the challenges and opportunities in the retail media landscape. Join us to learn how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging.
Harnessing the Power of Data in Retail Media: A Conversation with Henry Eccles at Google
October 12, 2023 • 29 MIN
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Henry Eccles, Head of UK Commerce and Global Partnerships EMEA at Google. Join us as we discuss the evolution of retail media and the importance of data-driven marketing strategies. Henry also shares insights on the challenges in attribution and measurement and the role of owned and operated inventory versus offsite media.
The Journey of Implementing a Retail Media Strategy: Insights from Tom Langley of John Lewis Partnership
September 28, 2023 • 41 MIN
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson and brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Today's guest is Tom Langley, a dynamic business leader with over eighteen years of leadership experience across retail media, digital marketing, and E-Commerce. Tom is the Head of Personalisation and Retail Media at John Lewis Partnership. We discuss the journey of JLP in embracing retail media, the challenges of articulating the retail media offering, and the products offered. Tom shares his insights on the importance of audiences, collaboration with brands, and the role of data and analytics in retail media.
Exploring the Revenue Potential in the Retail Media Market with Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital
September 14, 2023 • 42 MIN
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital. Join us as we discuss different touchpoints in the booming retail media market and the importance of building alliances and strategic partnerships.
The Role of Data and Technology in Retail Media: Insights from Anthony Bridges, Head of Platforms at Platform 195
August 31, 2023 • 38 MIN
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Anthony Bridges, Head of Platforms at Platform 195, a retail media solution and marketing company. Join us as we discuss the importance of technology data and strategic planning in building successful retail media offerings. Anthony also highlights the importance of understanding the supply base, organization, and customers.
Reimagining Buyer-Supplier Relationships with Retail Media: Insights from Colin Lewis, Advisor at Grace & Co
August 31, 2023 • 42 MIN
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Colin Lewis, Advisor at Grace & Co, an advertising services company that helps brands solve complex marketing problems. Join us as we delve into the transformative role of retail media, the changing dynamics of buyer-supplier relationships, and the challenges and opportunities in the industry. Colin provides valuable insights into the future of marketing, technological impact, and the power of data in brand building. Don't miss out on this engaging conversation!
Retail Media Moguls Trailer
August 25, 2023 • 1 MIN
Why does your brand need its own customised retail media strategy? What are the techniques that will appeal to your supplier partners, advertisers and customers alike? Welcome to The Retail Media Moguls Podcast Where we speak to thought leaders in the retail media space and share current and future trends and proven strategies that deliver desired business outcomes. Insights shared by our guests will help you scale revenues, increase profits and deliver efficient and effective campaigns that turn your audience into customers. Make sure to search for retail media moguls in Apple Podcasts, Google Podcasts, Spotify or anywhere else podcasts are found and follow us so you don’t miss any future episodes. Thanks for listening, and remember: "We will help you combine retail media strategies with intelligent marketing to accelerate the growth of your brand".