The B2B Revenue Executive Experience
Episode 261: How Technology Transforms B2B Salespeople Into Sales Heroes with Mary Shea
November 29, 2022
When humans can't find ways of solving problems, technology steps in and does the job. The same principle can apply to B2B sales. The evolution of enablement technology in B2B sales has allowed sellers to be more efficient and effective. At the same time, buying teams has changed, and culture is increasingly important to the success of any organization. What are the main changes that impact B2B salespeople, and how can they deal with them? Mary Shea, B2B sales expert, former Forrester Analyst, and currently the first-ever Global Innovation Evangelist at Outreach, joins us in this podcast to dig into how B2B sellers can level up their game. Join us as we discuss: -What aspects have and haven't changed in B2B sales? -Remote or virtual versus in-person meetings -Is technology the answer to all problems? Is sales automation taking humanity out of selling?
Now that you know how technology can transform B2B salespeople... learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.

Guest: Mary Shea, Global Innovation Evangelist at Outreach

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