The B2B Revenue Executive Experience
Episode 277: Building Authentic Connections in B2B Sales with Drew Sechrist
July 11, 2023
Building strong relationships with customers is crucial for long-term success. Gone are the days when salespeople could solely rely on product knowledge and persuasive tactics to seal deals. In today's landscape, customers crave more than mere transactions; they desire genuine and tailored experiences. This is where the power of authenticity and relationship-building comes into play. So, what else makes cultivating strong relationships with partners, fostering a channel community, and nurturing employees' relationship-building abilities so crucial? To help us with this topic today, we have Drew Sechrist, Co-Founder and CEO of Connect The Dots.
Now that you learned the importance of cultivating strong and authentic relationships…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.

Guest: Drew Sechrist, Co-Founder and CEO of Connect The Dots

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Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

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