The B2B Revenue Executive Experience
Using Core Competencies Instead of Personality Tests to Find the A Players w/ JB Bush & Liz Roche
January 8, 2019
You can’t choose your sales team like you choose dinner. “Smells good, looks great on the menu...” “Wait, that’s what I ordered?” So many leaders hire based on non-quantifiable measurements. They use personality tests or behavior assessments, or worst of all gut feeling. When that person leaves 9-12 months later, it’s painful and expensive. I sat down with experts Liz Roche and JB Bush, who are both managing partners at VSA, and in this episode, they share their expertise on the importance and the how-to of quantifiable sales-person assessment.

You can’t choose your sales team like you choose dinner.

“Smells good, looks great on the menu...” “Wait, that’s what I ordered?”

So many leaders hire based on non-quantifiable measurements.

They use personality tests or behavior assessments, or worst of all gut feeling.

When that person leaves 9-12 months later, it’s painful and expensive.

I sat down with experts Liz Roche and JB Bush, who are both managing partners at VSA, and in this episode, they share their expertise on the importance and the how-to of quantifiable sales-person assessment.


The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo,  Gessie Schechinger of OnCourse

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