The Rise of SaaS MarTech with Briana Belisle, Executive Vice President of Marketing at Field Nation

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing at Field Nation, joins Mariana Cogan to analyze the following metric: back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications.

Back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications.

Briana is a professional marketer and a specialist in content design, market research, and campaign execution. Before Field Nation, Briana spent more than a decade at SPS Commerce, where she held different positions, including Director of Marketing Services, Senior Marketing Services Manager, and Marketing Services Manager.

They cover:

👉 [09:11 - 12:36] MarTech and customer experience

👉 [12:36 - 15:28] Managing the SaaS MarTech

👉 [15:28 - 18:51] Integrating the tech stack

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:

👉 Apple: http://bit.ly/3vg8Rml

👉 Spotify: http://bit.ly/3jKzJZq

And connect with Briana here:

👉 LinkedIn: https://www.linkedin.com/in/justbriana/

👉 Field Nation Website: https://fieldnation.com/

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