Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast
Welcome to Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast for revenue leaders in yes, sales, marketing and customer success. Because we all share the same goal: revenue growth. Always more. Always faster. We’ll learn how to drive revenue as we examine real-life insights from multiple angles with human flavor since “people buy from people”. Hosted by Mariana Cogan and Art Harding.
Sales Angle: Why People Buy From People with Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix
September 28, 2022 • 20 MIN
In the first episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix, shares how salespeople can ensure a great customer experience.
Marketing Angle: Why People Buy From People with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
September 28, 2022 • 22 MIN
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, discusses the ever-changing state of flux within the sales ecosystem, and what it means to remain agile when working closely with decision-makers in the sales process.
Sales Angle: How to Win Over Your Buyers Through Digital Selling with Liz Christo, Partner and GTM Advisor at Stage 2 Capital
October 21, 2022 • 17 MIN
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Liz Christo, Partner and GTM Advisor at Stage 2 Capital, joins Art Harding to discuss why sixty-six percent of buyers prefer digital interactions over in-person, how sellers can adapt to this shift, and what businesses need to run a modern digitally driven companies
Marketing Angle: Knowing Your Customer and Building Trust with Peter Vescuso, Chief Marketing Officer at Dragos
November 3, 2022 • 15 MIN
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Peter Vescuso, Chief Marketing Officer at Dragos, joins Mariana Cogan to reveal why sixty-six percent of buyers prefer digital interactions and share actionable insights on how to build trust and get to know your customer better.
Sales Angle: How Sales and Marketing Alignment Increase Revenue by Forty Percent with Mike Wolber, Chief Revenue Officer at Rent Dynamics
November 17, 2022 • 16 MIN
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Mike Wolber, Chief Revenue Officer at Rent Dynamics, joins Art Harding to unpack what stands behind the statistic that thirty-eight to forty percent increase in win rates when sales and marketing teams are aligned.
Marketing Angle: The Three Steps of Reactivating and Accelerating Dormant Pipelines with Monique Elliott, SVP of Global Marketing at Schneider Electric
December 8, 2022 • 13 MIN
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Monique Elliott, SVP of Global Marketing at Schneider Electric, shares how marketers can reactivate and leverage dormant pipelines.
Sales Angle: Beating Mediocre Engagement Rates with Andrew Johnston, Director of Sales at Scale AI
December 15, 2022 • 20 MIN
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Andrew Johnston, Director of Sales at Scale AI, joins Art Harding to understand why on average, sixty to seventy percent of accounts within a territory don’t have healthy engagement and how sales reps can turn things around to tackle this challenge.
Marketing Angle: Beating Mediocre Engagement Rates with James McArthur, CEO of CROO
January 5, 2023 • 20 MIN
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, James McArthur, CEO of CROO, joins Mariana Cogan to understand why on average, sixty to seventy percent of accounts within a territory have little to no engagement and how RevOps can tackle that challenge.
Sales Angle: A Winning Sales Methodology for a Healthy Pipeline with Tom Lloyd, VP of Marketing at SEDNA
January 12, 2023 • 20 MIN
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipeline and how marketing and sales leaders can address this challenge.