Author to Authority
Ep 451 - Branding Yourself As An Expert with Annie Margarita Yang
December 13, 2023
Annie Margarita Yang, who started her career in minimum wage jobs, found her true calling in assisting individuals with their finances and has since become an accomplished author and speaker. She firmly believes in the power of personal branding and publishing as a means to build authority and credibility, a perspective shaped by her own journey of investing in publishing her book and actively reaching out to colleges and universities for speaking engagements. Drawing from her own experiences and the success of others like Dave Ramsey, she emphasizes the importance of "going big or going home" in order to establish oneself as an authority in their field. Join Kim Thompson-Pinder and Annie Margarita Yang on this episode of the Author to Authority podcast as they delve deeper into the significance of personal branding and publishing in building credibility and authority.
Annie Margarita Yang, who started her career in minimum wage jobs, found her true calling in assisting individuals with their finances and has since become an accomplished author and speaker. She firmly believes in the power of personal branding and publishing as a means to build authority and credibility, a perspective shaped by her own journey of investing in publishing her book and actively reaching out to colleges and universities for speaking engagements. Drawing from her own experiences and the success of others like Dave Ramsey, she emphasizes the importance of "going big or going home" in order to establish oneself as an authority in their field. Join Kim Thompson-Pinder and Annie Margarita Yang on this episode of the Author to Authority podcast as they delve deeper into the significance of personal branding and publishing in building credibility and authority.

Episode Outline:
(00:02:15) Creating a Magnetic Presence for Expertise
(00:03:57) The Power of Online Presence and Expertise
(00:07:40) Establishing Authority and Creating Opportunities
through Book Publishing
(00:12:51) The Power of Authorship in Professional Fields
(00:19:33) Celebrity-style Headshots for Author Authority
(00:30:47) "Proactive Steps to Gain Author
Recognition"

Bio:
Annie Margarita Yang is the definitive voice in Millennial finance, specializing in strategies for beating today’s tough economic challenges. She is the author of an award-winning, best-selling new book, The 5-Day Job Search, which helps young professionals get out of student loan debt while finding the ideal job. With more than 1 million views on YouTube, her witty approach to tough talk sets her apart from others. Annie’s candid style cuts through the noise, delivering foolproof advice for real-world challenges. Far from generic tips, her tips focus on practical steps to quickly improve finances, especially for challenges unique to Millennials. Based in Boston with her husband, Annie complements her professional life with a love for piano, adding another layer to her multifaceted persona.
 
https://annieyangfinancial.com

For a limited time, get a 10% discount and free shipping on a signed paperback copy of The 5-Day Job Search when you order on annieyangfinancial.com Skip the student loan and step into the 5-day job zone.