Course creator Mary Duggan explains how initial market research and a deep understanding of her ideal client contributed not only to igniting her passion for helping those clients but also to a 100% completion rate on her first course!
Mary Duggan is the founder of Cockleshell Creative, a company that creates interactive, personal development courses that cater to overwhelmed, creative-minded clients. Investing in a little up-front market research, she found true passion and just the right pieces to put together an incredibly successful course.
In this episode of Course Lab, we learn simple, practical ways to identify the needs of our clients as well as the best ways in which they will be able to receive instruction and implement techniques. In the post-interview debrief, Danny and Abe dig into the importance of market research in creating a truly unique, marketable and valuable course.
In this episode we discuss:
The importance of having a deep understanding of your ideal client.
Understanding your ideal client as well as their strengths and limitations.
How client input can help you create a more valuable course.
How to help clients adopt and apply the techniques you are offering.
Combining mechanics and systems with changing mindset.
Pricing your course to avoid undervaluing your efforts.
Danny and Abe’s debrief.
“Systems and processes are half of what my ideal clients need, but the other half is working on the inner saboteurs that they have that hold them back.”
“I experienced a real shift from this is possibly quite an interesting course…to I'm on a mission.” – Mary Duggan
Guest Bio: Mary Duggan has been a therapist, a service manager, a strategic planner, a graphic recorder, and (still is) an artist. Creativity is the thread that runs through her own life. Mary’s heartfelt mission is to connect busy entrepreneurs with their own creativity, so they can get more done with less stress and become the person they truly want to be. She accomplishes this through coaching and her Mastering Overwhelm program.
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