The marketing landscape is littered with sleazy, man-ick-ulative tools & tactics. As a result, small businesses with soul are turning away from marketing completely, doing a massive disservice to the audience who needs them. Rachael teaches us a surprising trick to taking the stuff you HATE about marketing and turning it into epic, hilarious content your audience loves and positions you as the expert you are. In this episode you'll learn: - Why trying to discover your ""niche"" is the wrong approach - How to create your marketing “alter ego” to inspire content that brings laughs AND conversions - The 6 questions to ask yourself before you create another piece of content Rachael Kay Albers Bio: Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show. Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away. Main website: http://www.rkaink.com/ Awkward Marketing: http://www.awkwardmarketing.com/ Giveaway: http://www.rkaink.com/niche/ FB: http://www.facebook.com/rkaink Insta: http://www.instagram.com/rkaink/ YT: http://www.youtube.com/rkaink/